Cavellini

The Studio — Stellenbosch, South Africa

Small business.Grand ambitions.

Position

The scale of a business should never dictate the ambition of its design.

Independent by design. Exacting in every detail. Cavellini brings creative direction, design and technical craftsmanship together to create a distinctive digital presence for ambitious businesses.

House rules

Six principles behind every commission.

  1. N° 1

    Ordinary was never the brief.

    If it could belong to anyone, it is not finished.

  2. N° 2

    Identity before imitation.

    Every commission begins on a blank page, because your business did not come out of a box either.

  3. N° 3

    Beauty must earn its keep.

    Every visual decision serves the experience. Every interaction should feel as considered as the design.

  4. N° 4

    No jargon at the table.

    You will never be asked about your “digital ecosystem.” You will be asked what you sell and who you would like more of.

  5. N° 5

    Small is a luxury.

    A direct relationship with the people responsible for your project, bringing continuity and creative oversight from the first conversation through to delivery.

  6. N° 6

    Clarity from the outset.

    A clear scope and a clear price, agreed before anything is drawn.

Three words

I

Design

Design with purpose, proportion and an uncompromising eye for detail.

II

Decadence

Expressive thinking, unexpected moments and the confidence to go beyond convention.

III

Distinction

An identity with its own point of view, shaped by the people and purpose behind it.

Our defining contradiction

The ambition ofa design house.The care of an independent studio.

How it goes

Every project begins with an understanding of the business, the people it serves and the ambitions behind it.

01

Conversation

We take the time to understand your business, the people it serves and what matters most to them.

02

Composition

The design is only half the story. We care just as much about what happens beneath the surface: the interactions, the functionality and the engineering that bring it all together.

03

Construction

We build for performance, precision and a seamless experience across devices.

04

Launch

We see the work through to launch, make sure everything is in place, and leave room for whatever comes next.

Some of the most interesting projects start with a conversation, not a plan.

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